None of the big companies in television seem to beall that concerned by what Apple has brewing for the next version of their Apple TV. In December, Sharp executive Kozo Takahashi made his feelings known by saying that Apple can’t compete in a game that is focused on price and picture quality more than interface and sex-appeal.
Now Samsung is weighing in and their opinion isn’t any different.
Samsung’s AV product manager Chris Moseley feels that no matter how inventive Apple may be or how successful they have become in the mobile device genre, they just don’t carry the R&D weight or have the collective experience required to make a move into producing televisions.
When interviewed on the subject, Moseley was quick to share his opinion:
“We’ve not seen what they’ve done, but what we can say is that they don’t have 10,000 people in R&D in the vision category [...] they don’t have the best scaling engine in the world and they don’t have world renowned picture quality that has been awarded more than anyone else. There is no way that anyone, new or old, can come along this year or next year and beat us on picture quality.”
We shouldn’t discount that Samsung knows a thing or two about televisions, but Apple is no newcomer to the game either. They’ve built well-regarded computer monitors in recent years and make some of the nicest mobile device displays around –not to mention having the benefit of brand loyalty that is unparalleled.
But is that enough? Will people start to make decisions based on interface over price? Will Apple have a product offering with enough options (screen size, etc.) that the will persuade people away from the other industry leading manufacturers?
One thing is very clear: there are an awful lot of opinions and criticisms already out there for a product that hasn’t been released, confirmed or even discussed by the company that is supposedly developing it.
Via:Padgadget
