Showing posts sorted by relevance for query Apple. Sort by date Show all posts
Showing posts sorted by relevance for query Apple. Sort by date Show all posts

Thursday, February 16, 2012

Analysis: Halo effect moves from iPod to iPhone


The halo is back. Only this time, Apple says it’s casting a much wider reach.
If your interest in Apple dates back at least a decade, you may remember the concept of the iPod Halo Effect. That was the term used to describe the phenomenon where iPod consumers—many of whom were buying their very first Apple-built product—became so taken with the music player that they started spending their hard-earned cash on other Apple offerings.
Consider for a moment a stat Apple trots out each quarter when it announces its financial performance—that around half of the Macs it sells through its retail stores are to customers new to the Mac. Apple first began to highlight that trend around the same time iPod sales began their stratospheric climb. Another noteworthy stat: Apple shipped 746,000 Macs and turned a profit of $38 million for the fiscal first quarter of 2002—the first quarter in which the iPod began shipping. By the fiscal first quarter of 2009, when quarterly iPod sales reached their peak, Apple was selling 2.5 million Macs and reporting a $1.61 billion profit.
iPod sales have since tailed off, but the halo effect hasn’t gone away. Instead, it’s simply shifted over to Apple’s iOS product line, which is generating stellar sales of its own while introducing new customers to the rest of the company’s product portfolio.
“What is clearly happening now is that the iPhone is creating a halo for the Macintosh,” Apple CEO Tim Cook said earlier this week during an hour-long session at the Goldman Sachs Technology and Internet Conference. “The iPhone has also created a halo for iPad.”
Again, the numbers bear out this claim. In its just-completed fiscal first quarter, Apple sold more than 37 million iPhones, a quarterly record for the company; it also tallied record Mac and iPad sales during the quarter. For 23 consecutive quarters, Mac sales have outpaced the growth of the overall PC market. While that stretch predates the 2007 debut of the iPhone, Apple seems to credit its smartphone’s popularity for helping to keep that streak alive.
The iPhone’s success is trickling over to other product lines, according to Apple.
There’s a key difference between the boost the iPhone is currently giving Apple’s business and the one it got from the iPod in the Aughts, however. As Cook pointed out during the Goldman Sachs event, the iPod had its greatest impact on Apple’s fortunes in the U.S., Canada, Western Europe, Japan, and Australia—in other words, developed markets where the company was already established. “It didn’t work nearly to the same level in Eastern Europe, Middle East, Africa, China, other parts of Asia, Latin America,” Cook said. “Because people were already getting music from their phones.”
The iPhone, however, has been able to extend Apple’s reach into markets in ways that the iPod never could. Part of that falls to the aggressive way the company has expanded its smartphone business around the globe. For example, just three months after its debut, the iPhone 4S is already available in 90 countries—the fastest smartphone rollout in Apple’s history. Also helping Apple’s efforts in these newer markets is the critical place that mobile phones have in people’s lives.
Cook cited an eye-popping figure at the Goldman Sachs conference. For 2007—the year before the iPhone became widely available outside the U.S.—combined revenue from China, parts of Asia, India, Latin America, Eastern Europe, the Middle East, and Africa was $1.4 billion. Last year, those same regions accounted for $22 billion in sales.
“The iPhone began to introduce Apple to literally hundreds of millions of people,” Cook said. “Some that bought it, some that didn’t, others that desired it. But it introduced our brand to people who had never met Apple before.”
Apple has opened six retail stores in China, including this one in Shanghai.
That’s paying dividends in China, in particular. Cook told attendees at the Goldman Sachs conference that Apple’s revenue from that country has grown from a “few hundred million dollars” to $13 billion last year. While the iPhone can claim much of the credit for that—“We really have been focused on trying to understand the market there and then taking those learnings to other markets,” Cook said—Apple’s other business are reaping the rewards as well. The company’s Mac business in China grew more than 100 percent in 2011, roughly 10 times the growth rate of the rest of the PC market in that country.
More important, Apple thinks there’s still plenty of room for growth in China, which became the company’s second-largest market behind the U.S. last year. Retail store openings in Hong Kong and Shanghai last fall brought the number of Apple Stores in China to six; Apple has said those stores are among its highest trafficked. Last October, Cook called China “a giant market for Apple, and one that’s ripe for sales to consumers.” It’s no coincidence that the next version of Mac OS X—Mountain Lion, which Apple announced on Thursday—includes a number of China-specific features such as improved text input capabilities and support for Internet services that are popular in China.
And it’s not the only market for the company. Speaking to investors Tuesday, Cook noted that Apple is increasing its focus in Brazil and starting to do the same in Russia—two other countries where iOS device are helping the company get its foot in the door. Brazil, for example, became the first country outside of the U.S. to gain access to the company’s iTunes Match service late last year. It’s those kinds of growth opportunities that has Apple bullish about the long-term possibilities for its iPhone halo effect.
“There’s lots more opportunity out there, and so I think this is very, very profound and very big for us,” Cook said.

Monday, January 2, 2012

Apple vs Google. "Closed" vs "Open".

Steve & Apple Inc.Image by marcopako  via Flickr

I hate when some people give name calling to companies like Apple. Below is my respond to one of the Forum post in Low Yat Net.
This is also a continuation of my article posted regarding "Are you an Android or iOS Fan?"

------------------------------------------------------

Both Apple and Google have to different business strategy.
You cannot simply start calling names Apple as "n00bs" market segment or "kiddie toys" when you don't know how much Apple is worth as a Company nowadays.

Google makes money out of its advertising business. Thus, data, information and knowledge is very important for them. Google is not in the business of hardware like Apple. That's why they gave out Android almost for free (or totally free probably) to handset makers. Google is very clever in trying to make all smartphones to have Android. When people use their device, they will capture the user profile. Smartphones are more personal than normal desktops. Thus, usage of smartphones can be leverage by Google for Advertisements. Users are being profiled this way.

Now Google is moving another step further into the realm of "Internet of Things" or IoT. Why Google is interested in this? My personal opinion is that they would like to capture the profile of "Things" such as Fridge, Cars, Electrical appliances etc. These "things" will have sensors that sends out data. And this data is what Google is interested. In future, Google will exactly know what devices or "things" in your house and what are your buying preferences (brands, types etc).

But Apple Inc, is not trying to capture this market. They have tried to open their Macintosh OS to other hardware players previously but it failed. To understand why Apple have a "closed" system is to understand Apple history and how Steve Jobs built the Company. This is a long story and I suggest read the latest "Steve Jobs" book. But to make it short, Steve wanted to make his product a perfect product and closed. That's why people even have difficulty to open up Apple products without a proper tool (Apple even design a special screwdriver to open up their product). They don't even allow user to change the iPhone battery so easily! (Take a look at Samsung phone - see how many people in the Forum is trying to buy spare batteries!!).

Steve Jobs is meticulous in designing Apple products. Before Steve joined back Apple, the company has so many products that they need a Chart to show the product line. Steve terminated so many and finally chose a few to continue. Apple iOS is closed and they never allow users to mod it. But the hackers are always 1-step ahead of Apple. This cat-and-mouse game of Jailbreaking will always continue but that's what excite some of the users.

But why Apple chose a "closed" system as their business strategy? Apple not only in the software business but also in hardware business (unlike Google). Thus, selling hardware is also their main business and the only way is to ensure they control the Quality of their products is to have a "closed" system. Apple has Millions of users even before they launched iPhones. iPods and iTunes are the beginning of their Apple eco-system - now they have entered the music industry with iTunes and iPods/iPod Touch, TV industry with their Apple TV, phone industry with their iPhones, Games and Media industry with their iPads, Computing industry with their Macs and Cloud business with their iCloud.
As for the "closed eco-system" users, they will benefit from high quality and seamless usage experience (if you were to choose all products from Apple). What's more important for these kind of users are productivity and change the world with Apple products. Unlike most Android users who always "kill their time" with "modding" their gadgets but not doing so much about productivity (my personal opinion when reading the Forum posts).

Thus - Apple is not a eyeing a "n00b" market segment and neither its iPhone is a "kiddie" toy.
Learn more about both Companies and you will respect both of them. Its either you are in the "open" market segment or "closed" market" segment.

Its either you love it or hate it.

Thursday, February 16, 2012

Apple iTV could mirror your Mac


Apple iTV could mirror your Mac. Apple, Home Cinema, Apple TV, Mac OS X, Apple iTV 0
Apple has shown Pocket-lint the potential of Apple iTV, thanks to a sneak look of at new developer preview of Mac OS X Mountain Lion.
One of the many new features of the latest operating system is AirPlay Mirroring, which will work in a similar way to AirPlay in iOS, allowing Mountain Lion users to send what’s on their Mac to an HDTV wirelessly, using Apple TV.
They will be able share anything on their computer screen instantly on the television - be it an application, video, games, the web, or just the desktop - and in the process make their television a "Smart TV" just by adding a £99 Apple TV box.
At the moment, Apple says the new feature will just mirror what is on your computer screen on your television, but it has bigger plans, including updating iTunes to present an immersive full-screen AirPlay experience on your HDTV automatically when you play a movie or TV show, blacking out the screen on your desktop. 
AirPlay Mirroring sends a 720p video stream with audio to your Apple TV, as well as automatically scaling the contents of your Mac display to fit on the TV (you can choose to set the display resolution of your Mac to match your Apple TV for a sharper image) and a demo of the new feature in action showed it to work very well indeed. Pocket-lint was demoed a Vimeo video being streamed from the web to our desktop and then instantly streamed to the TV via Apple TV all in real-time with zero lag all via a standard Wi-Fi connection.
Although Apple has yet to confirm officially that it is working on a dedicated TV model - currently dubbed iTV - rumours circulating on the interwebs suggest otherwise.
The new feature in the latest OS, due out in the summer, could show us how Apple will utilise its Mac range, be it laptops or desktops, to power its "Smart TVs" in the future, ditching the need for a dedicated set-top box like the Apple TV and instead allowing people to connect their computer instantly to benefit from the bigger screen.
The new feature also opens up the possibility of treating the Mac as a games console. Users could theoretically add a wireless controller and then use their Mac as the console, beaming the game to the TV.
When the same feature was added to the iPad, the developers behind Reckless Racing used AirPlay Mirroring to use the television screen for the gameplay and the iPad for other gaming data such as the games' map. Although Apple has confirmed to Pocket-lint that the same isn't currently possible in Mountain Lion, it is not hard to imagine that it could be added in the future, perhaps finally finding a reason to use Apple's Spaces feature in the OS, in the process. 
The new AirPlay Mirroring feature, which Apple tells Pocket-lint uses an encryption to send what’s on your Mac to your Apple TV securely, will work only on Mac computers using second-generation Intel Core processors.
The new feature is available in the latest version of Apple Mac OS X 10.8 Mountain Lion. Apple has told Pocket-lint that the new features and new operating system, Mountain Lion, will be out in the summer.
Developers who want to get started with the new features, can do so via the Apple Mac OS X Mountain Lion developer preview out on Thursday 16 February. 

Sunday, June 17, 2012

Functioning Apple 1 Sells for $375,000 at Sotheby's Auction

A functioning Apple 1 computer, one of the first 200 computers sold by Steve Jobs and Steve Wozniak, sold for $374,500 including the 12% buyer's premium at a Sotheby's action in New York. The Apple 1 originally sold for $666.66. The BBC notes that only about 50 Apple 1's still exist and only a handful actually work.

Sotheby's said there was a battle between two parties for the item which also included the original manuals. A set of bids were executed by the auctioneer on behalf of an absentee collector, but a telephone bidder proved more persistent and eventually clinched the sale.
Apple 1
APPLE I COMPUTER

Operational Apple Computer I. An Apple I motherboard, labeledï¾ on obverse Appleï¾ Computer I, Palo Alto, CA. Copyright 1976. Includes circuit board with four rows A-D, and columns 1-18; MOS Technologies 6502 microprocessor, labeled MCS 6502 3776; video terminal; keyboard interface; 8K bytes RAM in 16-pin 4K memory chips; 4 power supplies including 3 capacitors; firmware in PROMS (A1, A2); low-profile sockets on all integrated circuits; breadboard; heatsink; expansion connector; cassette board connector. (15 1/8 x 9 in.; 385 x 234 mm)

Together with: Apple I Cassette Interface, labeled Apple I Cassette Interface Copyright 1976, partial "G" lettered in triangle on reverse, in black ink manuscript (4 x 2 in.; 102 x 50 mm). — Apple-I Operation Manual. Palo Alto: Apple Computer Company. 12 pp. in wrappers (11 x 8 1/2 in.; 280 x 214 mm), with 8 circuit diagrams, 2 on foldout printed verso and recto, one full page; with original Apple Computer Co. logo on upper wrapper; tear along fold, light staining on wrapper and bottom right corner. — Apple-I Cassette Interface Manual, Palo Alto: Apple Computer Company. Oblong 8 pp. bifolia (8 1/2 x 5 1/2 in.; 140 x 215 mm), with some staining to wrappers; original logo on upper wrapper, warranty onï¾ lower wrapper —ï¾ Preliminary Apple BASIC Users Manual. Palo Alto: Apple Computer Company, October 1976. 8ï¾ stapled sheets (11ï¾ x 8ï¾ 1/2 in.;ï¾ 280ï¾ xï¾ 214 mm), printedï¾ versoï¾ and recto, with first sheet onï¾ blueï¾ paperï¾ with tear along stapleï¾ andï¾ manuscript "Randy Jï¾ Suess."ï¾ Someï¾ staining toï¾ firstï¾ andï¾ lastï¾ page,ï¾ withï¾ tearï¾ onï¾ last page. — Double-sidedï¾ advertisement with illustration for Apple Iï¾ Computer and theï¾ Apple Cassette Interface,ï¾ with manuscriptï¾ note (11 xï¾ 8ï¾ 1/2 in.; 280 x 214 mm).
Early Apple memorabilia has been a hot ticket recently. Sotheby's sold Apple's founding corporate papers -- signed by Steve Jobs, Steve Wozniak and Ron Wayne -- in December for nearly $1.6 million.
Via:Mac Rumors 

Monday, February 13, 2012

iPad 3 to Pave Way for 1080p iTunes Content and a New Apple TV?

Apple is expected to reveal the new iPad at a media event in the first week of March. The new iPad is widely believed to carry a ultra-high resolution 2048x1536 display that exceedsthe resolution of 1080p content. Apple, however, presently only offers a maximum of 720p HD content on their iTunes Store. 720p also happens to be the maximum resolution that the current generation Apple TV supports. 


We've already seen evidence that Apple has been working on a next generation Apple TV. Back in October, references to an unreleased "AppleTV3,1" model were found in the latest versions of iOS 5. Meanwhile, Apple has reportedly asked movie studios to start submitting 1080p content to the iTunes Store late last year. 

A Retina Display iPad would represent an opportunity for Apple to launch a 1080p iTunes Store. It would also make sense for it to correspond to an Apple TV update. 9to5Mac now notes that stock of the current generation Apple TV is running low amongst retailers such as BestBuy, Target and Amazon. The timing suggests that the Apple TV could be getting a refresh around the same timeframe as the iPad. 

The Apple TV is a product that we haven't tracked in our Buyer's Guide. The reason is that the Apple TV is unique in that it is more of a living room appliance whose primary purpose is to play iTunes content on your television. As a result, as long as the Apple TV can play all current iTunes content, there's been no compelling reason for Apple to offer a major hardware upgrade. In October, we wrote:
So, we can't be certain when Apple might be launching a new Apple TV, but believe it would be tied to other offerings, either 1080p HD iTunes content or another television initiative altogether.
If Apple does see the iPad 3 as an a opportunity to launch the rumored 1080p iTunes Store, then it seems likely the Apple TV will follow.

Via:Macrumors

Wednesday, August 24, 2011

[HOT NEWS] - Steve Jobs resigns from Apple - Social Media Goes Crazy with the news.

screenshot_01-2011-08-25-08-00.jpg

Finally the time has come when Steve Jobs unable to
continue become the CEO of Apple.
Facebook updates, Tweets, G+ updates and Blogs just go crazy with the news today.
Here’s the excerpt from his Letter of resignation.

Letter from Steve Jobs:


screenshot_02-2011-08-25-08-00.jpg




PastedGraphic-2011-08-25-08-00.jpg


Apple has also released a press release on this news

----
Tim Cook Named CEO and Jobs Elected Chairman of the Board

CUPERTINO, Calif.–(BUSINESS WIRE)–Apple's Board of Directors today announced that Steve Jobs has resigned as Chief Executive Officer, and the Board has named Tim Cook, previously Apple's Chief Operating Officer, as the company's new CEO. Jobs has been elected Chairman of the Board and Cook will join the Board, effective immediately.



"Steve has made countless contributions to Apple's success, and he has attracted and inspired Apple's immensely creative employees and world class executive team. In his new role as Chairman of the Board, Steve will continue to serve Apple with his unique insights, creativity and inspiration."

"Steve's extraordinary vision and leadership saved Apple and guided it to its position as the world's most innovative and valuable technology company," said Art Levinson, Chairman of Genentech, on behalf of Apple's Board.

"Steve has made countless contributions to Apple's success, and he has attracted and inspired Apple's immensely creative employees and world class executive team. In his new role as Chairman of the Board, Steve will continue to serve Apple with his unique insights, creativity and inspiration."

"The Board has complete confidence that Tim is the right person to be our next CEO," added Levinson. "Tim's 13 years of service to Apple have been marked by outstanding performance, and he has demonstrated remarkable talent and sound judgment in everything he does.

"

Jobs submitted his resignation to the Board today and strongly recommended that the Board implement its succession plan and name Tim Cook as CEO.

As COO, Cook was previously responsible for all of the company's worldwide sales and operations, including end-to-end management of Apple's supply chain, sales activities, and service and support in all markets and countries.

He also headed Apple's Macintosh division and played a key role in the continued development of strategic reseller and supplier relationships, ensuring flexibility in response to an increasingly demanding marketplace.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.
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Thursday, February 16, 2012

Developers unsurprised, but cautious about Gatekeeper


Thursday’s surprise announcement of the next version of Mac OS X had developers across the Mac community perking up their ears, thanks in no small part to a new feature in Mountain Lion called Gatekeeper.
“My takeaway on Gatekeeper is it’s a lightweight introduction of the notion of registered developers outside the App Store,” Daniel Jalkut, proprietor of Red Sweater Software, explained toMacworld.
Gatekeeper relies on a technique called code-signing, in which software developers are provided with a cryptographic certificate from an authority—in this case, Apple—which they can then use to digitally “sign” their applications. It’s similar to the process that consumers encounter when they buy things via the Web, in which they’ve been trained to look for the padlock icon that indicates a secure transaction.
“Security based on digital signatures has been a long time coming, so it shouldn’t be much of a surprise to developers,” said Ecamm Network co-owner Glen Aspeslagh. “As the Mac gains in popularity, Apple’s approach will be a powerful and much needed weapon against malware.”
While our Windows-using compatriots have been plagued by malware of all shapes and flavors, Mac users have remained largely unscathed, although the debate continues to rage over whether that’s because of innate superiority in the Mac operating system or the Mac’s smaller market share presenting a less tempting target for writers of malicious software.

Certificate of authenticity

Apple’s new approach relies on the idea of what it calls “identified developers,” which is to say developers to whom the company has issued a digital certificate. That certificate becomes linked with the developer’s identity and subsequently with their applications. If Apple finds that a software maker is distributing an application that contains some sort of malicious code, it can revoke the certificate, which—depending on how a user has Mountain Lion set up—may prevent the app from launching. Presumably, Apple could even revoke all the apps from a single developer with the flip of a switch.
This isn’t really a new concept for Apple; code-signing as an option has been around since 2007, when it was introduced as part of Mac OS X 10.5 Leopard. And the company has employed it as a requirement for programs distributed in both the App Store for iOS and the Mac App Store.
“We’ve been in the Mac App Store for a while (since the very beginning),” Bare Bones Software’s Rich Siegel told Macworld, “and as far as I can tell, if you’re shipping a Mac App Store product today, you’re an ‘identified developer.’”
But, of course, not all Mac developers participate in the Mac App Store. So while developers can sign their own code to certify, for example, that the contents of their apps have not been altered since distribution, they can’t reap all the potential benefits that code-signing has to offer. In order to do that, the certificates would need to be issued by a trusted authority—to wit, Apple.
So last November, Delicious Monster chief executive Wil Shipley proposed in a blog post that Apple issue certificates that would allow developers to release self-signed apps outside of the app store environments as a way to help combat malware without going to the complexity of other proposed solutions, like sandboxing (more on which later).
“My suggestion,” Shipley wrote on his blog, “is for Apple to provide certificates directly to developers and allow the developers to sign their own code. And, by doing this, Apple can then reasonably say, ‘Ok, now we’re going to, by default, not allow the user to run any code whose certificate wasn’t issued by us and signed by a real third-party developer (except the stuff the user checks in the control panel).’”
That seems to be more or less the approach that Apple has embraced with Mountain Lion, which allows users to choose which applications they’d like to run: any apps at all, only apps from the Mac App Storeand identified developers, or just apps from the Mac App Store.
“What’s most exciting for us as non-App Store developers is this new de-coupling of app signing security and the Mac App Store,” said Ecamm's Glen Aspeslagh. “The message I’m getting here from Apple is ‘Non-MAS apps are alive and well for the time being. But we know where you live.’”
“I think this is a fantastic approach,” added Ken Aspeslagh, Ecamm’s other co-owner. “Apple could have gone all or none, so this middle of the road option is great news.”
Indeed, the introduction of Gatekeeper would seem to assuage one popular concern, that Apple would eventually go the same route with Mac apps as it has with iOS apps, mandating that only those purchased from its storefronts can run on the platform.
“That is a reassuring message, given recent fears that [Apple] may have an eye on locking things down,” said Jalkut. Of course, he adds, it may be nothing more then an intermediary step in bringing those identified developers into the fold as full Mac App Store citizens.
In fact, some developers would like to see that very same approach expanded to Apple’s other platform.
“Having the option to install signed apps from outside iOS App Store wouldn’t make it any less secure, especially if the signing process still acted as a kill switch,” said Paul Kafasis, CEO of Rogue Amoeba.
That’s an approach that Google has long taken with its Android mobile operating system, which allows users to check a box to install apps from outside of the Android Market. But Apple has stuck to its guns, only allowing users to download apps through the App Store.
And that precedent still makes some worry about the future of the Mac OS, as Bare Bones Software’s Siegel pointed out. “In a larger sense, though, I think we may be watching an inexorable move toward a Mac OS X that is locked down by default, such that you won’t be able to run software that wasn’t purchased from the Mac App Store.”
It depends, he says, on which of Mountain Lion’s three settings ends up as the default option. “A default which allows App Store apps or Apple-signed products would certainly strike a good balance for today’s developers and customers. However, the Gatekeeper default setting might easily end up allowing only Mac App Store applications. If so, that would lock out entire classes of useful product that cannot currently (or ever) be shipped through the Mac App Store.”
That’s a matter of concern, Siegel points out, and should be for everybody. “If Mountain Lion ships and the factory setting is such that only App Store apps can be run by default, then customers are denied access to the sort of ‘power tools’ that empower them to create content and craft solutions (including software products) using Macs. I believe that would undermine the fundamental core character of what the Mac has always been.”

Sandbox rules

The Mac App Store represents an even higher level of security than just becoming an identified developer. Most recently, there’s been much discussion over a security technique called “sandboxing,” which will, as of March 1, become a requirement for apps submitted to the Mac App Store.
Sandboxing, which has been a part of iOS since its release, restricts apps from interacting with other apps, their data, and certain parts of the OS itself. While few deny the security benefits of a sandboxed system, many developers have been concerned that it will make certain features impossible to implement—and may even render entire classes of applications persona non grata.
“What I’m most curious about is whether Gatekeeper, as a new tool in Apple’s security belt, changes their attitude at all about app sandboxing,” said Jalkut, “and whether the planned March 1 App Store sandboxing deadline will be revised.”
While sandboxing and certificates have similar aims, to keep the user safe, they accomplish that goal in different ways. Sandboxing is an implementation intended to prevent an app from doing anything that it shouldn’t—certificates, on the other hand, are more just a matter of accountability; those apps can still violate the rules, but if they do, they’ll have their authority revoked.
“If an application is signed by an Apple-issued developer certificate, this creates a chain of accountability,” explained Siegel. “If your product misbehaves or proves to be malware, Apple can find you (as the developer) and revoke your certificate; at that point, your product will no longer function when the OS is locked down. That’s certainly not a bad thing for consumers.”
But although sandboxing has garnered most of the criticism from developers about its potential handcuffing of app’s capabilities, the use of certificates is not without its own concerns.
For one thing, certificates aren’t a panacea for security issues. While they do allow Apple to rapidly react to cases of malware by revoking certificates, the Gatekeeper system has its limitations. It doesn’t check apps loaded on from a disk or USB drive, only those downloaded from the Internet. And it can still be overriden by users manually. So, there’s a concern that it could lead users to a sense of infallible security that isn’t realistic.
“If the OS refuses to run software with a missing or invalid code signature, that provides a measure of tamper resistance,” said Siegel. “On the other hand, code signing is no guarantee of reliability or quality: that still has to come from the developer; so there’s a chance that an enforced code signing requirement can create a false expectation in the customer’s mind.”
Another concern that might not be apparent to most users is that certificates of this sort usually have an expiration date, after which they must be renewed. For the most part, that’s not an issue, but it can conceivably cause problems.
“What [users] may not realize is it also means that if a developer decides to move on, their ‘signed’ apps may stop working a year later, since their certificate won’t be valid any more,” said Dave Nanian, owner of Shirt Pocket Software. “It won’t be a matter of ‘OK-ing’ them—they’ll just stop working.”

Mac App Store front

There’s also a slippery slope argument, Nanian points out, in terms of the kind of authority that Apple wields over developers’ applications: “In addition to the ‘your software expires’ problem, it also hands ‘veto power’ over to Apple, who can revoke your certificate at will.”
Siegel concurs, calling the identified developer system a “two-edged sword.”
“As the issuing authority for your developer certificate, Apple may revoke your certificate at any time, for any reason, and there won’t be anything that you can do about it,” he said. “If that happens, customers will be denied the use of your product.”
“Down the road we could see the basic concept of registered developers being extended to support more fine-grained, or more draconian security measures,” said Red Sweater’s Jalkut.
“Even that middle option [of only allowing apps from the Mac App Store and identified developers] is providing Apple with more control than they have now—that may not work out badly, but it’s something to consider,” added Rogue Amoeba’s Kafasis.
While Apple has, to date, not demonstrated a tendency to capriciously revoke certificates of this sort, concerns about the increasingly locked-down nature of software have been widespread among developers, and some users, since the debut of iOS.
That said, Apple is trying to make the process of embracing its new security procedures something that developers want to do, especially when it comes to the Mac App Store. Currently, it appears that certain features—such as the ability to add full-fledged support for iCloud, or support for Mountain Lion’s Notification Center—are only available to those who go the distance and submit their apps to the Mac App Store.
“The App Store-only APIs [application programming interfaces] continue to proliferate, which means we’re being marched, slowly-but-surely, to a future that’s increasingly locked down,” said Shirt Pocket’s Nanian.
“On the one hand, this may be seen as ‘encouragement’ to go App Store-only,” says Siegel. “On the other hand, it has a clear ‘offer you can’t refuse’ feel to it. Today, those APIs could reasonably be considered nonessential to certain products; but there’s absolutely nothing to stop Apple from introducing core-functional APIs that require App Store participation.”
Of course, some developers, such as Red Sweater’s Jalkut, have hopes that Apple might expand things: “What would be really interesting is if Apple decided to let identified developer certificates entitle apps to access things like iCloud that are currently limited to App Store apps.”

The devil is in the details

Developers do seem inclined to embrace Apple’s new certificate system, largely because it’s not a particularly onerous task on their part, and it can benefit users.
“Indeed, even as a developer I’m reassured to know that I won’t be accidentally running things from sources that are not at least somewhat vetted,” said Jalkut.
And many developers have been code-signing their own applications for years now, ever since the tools to do so have been available.
“We adopted code-signing pretty quickly back when it was first supported by the OS, back in 2007,” commented Siegel. “At the time it seemed pretty clear to us that some day, code signing was going to be a requirement for Mac software.
“From a developer’s perspective, signing isn’t a big deal, and the tools for that have improved over the years,” Nanian added.
“Hopefully, this program is specifically made for companies like us—to show we’re not malware, but not squeeze out any apps that Apple won’t approve for the Mac App Store,” said Kafasis. “We’ve been code-signing our software for years. We have no problem with that. But it will all depend on the terms required for the ‘identified developer’ program. Until we see those, we can’t know for sure what our next step will be. Provided those are not onerous, we’ll certainly sign up for it.”
As to whether or not it will actually improve things for users, many developers seem to be adopting a wait-and-see approach.
“It certainly seems to have good intentions. Security is obviously a good thing,” said Kafasis. “Time will tell if it actually enhances security, or just provides the illusion of security.”
“The bottom line is that security and accountability are always a good thing for consumers,” said Siegel. “Our concerns arise around how the mechanisms could be misused to the detriment of the developer community; or worse, to disempower the computing capabilities of mutually shared customers. The potential is clearly there; how it will all play out between now and when Mountain Lion ships remains to be seen.”
Shirt Pocket’s Dave Nanian agreed. “Do I think it’s a good thing for users? It may give them a false sense of security. We’ll have to see if that future is all puppies and kittens or whether, like the frog-in-the-pan, everything seemed reasonable until we got to the end of the process.”

Apple Gatekeeper to protect your new Mac from malware in Mountain Lion


Apple Gatekeeper to protect your new Mac from malware in Mountain Lion. Software, Apple, Mac OS X 0
Ask any Mac user and they will proudly tell you that Apple Mac's don't get viruses and therefore they don't need to worry about all that kind of stuff.
What they don't tell you however is there are still apps that can do things that you don't want them to do - like raid your contacts book or peer into the files you have on your computer.
To stop any of this becoming an issue before it even starts to become an issue, Apple is adding a new feature to its next version of its operating system, Mac OS X Mountain Lion, called Gatekeeper.
The new security feature aims to help Apple tighten its grip on apps created for the operating system ,while at the same time giving you control over which applications can be downloaded and installed on your Mac - and in the extreme case, letting users restrict downloads all together.
"One of the biggest threats to personal computer security is malicious software downloaded from the web. Users can be tricked into installing malware when they download and install applications that seem safe, but actually contain harmful software," Apple tells Pocket-lint.
To combat this, the new system will have three options allowing users to take their own approach to securing their Mac without hindering them if they like to live on the "edge".
The first option will be to set Mountain Lion to allow apps to be downloaded only  from the Mac App Store - ideal if you are trying to stop a new user do anything other than download safe apps - while the second is to allow users only to download apps that are either in the Mac App Store or by identified developers. The third is to let you download apps as and when you want, but with same warning notices that Apple serves in Mac OS X Lion.
Aside from just three security settings, Apple is also instigating a new developers programme that it hopes will create a list of "safe" developers that can be trusted.
While some will see it as a way to eventually control all the apps that make it to the desktop, in the same way the company does on the iPad, iPhone, and iPod touch, Apple seems to have the interests of users at heart.
The new safe list will work by allowing them to sign their work digitally with an ID key shared with Apple to then be used with the new Gatekepper feature. No key (which will cost £100 a year), no access through the gate, it is as simply as that.  
Developers keen to take advantage of the new Gatekeeper "club" can do so by becoming a part of Apple's Developer ID programme and users will be able to change the settings in the Security and Privacy settings panel in system preferences.
The new feature is available in the new version of Apple Mac OS X 10.8 Mountain Lion.
Apple has told Pocket-lint that the new features and new operating system, Apple Mac OS X Mountain Lion, will be out in the summer. Developers who want to get started with the new features, can do so via the Apple Mac OS X Mountain Lion developer preview out on Thursday 16 February. 

Monday, April 4, 2011

[HOW-TO] - Fix iTunes Error 1013 When Updating iPhone 4 to iOS 4.3.1 [SOLVED]

I was trying to Jailbreak my iPhone iOS 4.3.1 today but encountered a big problem when it cannot exit from the Recovery Mode. I tried several methods to kick out of Recovery Mode using Tiny Umbrella and Fix Recovery but failed. The error 1013 kept appearing after restoring the iOS 4.3.1.

Finally, I found a simple solution shown below;

If you have tried updating to the recently released iOS 4.3.1 update on iPhone 4 and encountered Error Code 1013 or Error Code 1611, then you are a not alone. This has been a common issue across all iOS devices updating to iOS 4.3.1 and Apple Support Discussion forums are full of users complaining about this issue.
iTunes-Error-1013-2011-04-4-21-51-2011-04-4-21-51.jpg
This bug has apparently been reported to Apple but if you don’t fancy waiting for an official fix, you can follow this guide to try and successfully update your iOS device to 4.3.1.

Update (April 11, 2011) - Read this article regarding Apple official statement regarding the problem - "Unauthorized modification of iOS has been a major source of instability, disruption of services, and other issues"

Before doing so, you may also like to try and restore using a different computer.
Warning Note: This will result in your iPhone 4 baseband being upgraded to the latest version.
How to Fix Error Code 1013:

Mac OS X:
Step 1. On your Mac, go to your “Applications” folder.
Step 2. Now navigate to the “Utilities” folder.
Step 3. Launch “Terminal”.
Step 4. Type “sudo nano /etc/hosts” (without quotes) and hit return.
Step 5. Enter your password
Step 6. Use the down arrow key to find the “gs.apple.com” entries. Once the cursor is in front, make sure you comment out the line(s) by entering “#” in front of the text.
Step 7. Save the file by pressing CONTROL+O.
Step 8. Exit the nano editor by pressing CONTROL+X.
Step 9. Restore your iDevice.



Windows:
Step 1. Start --> Programs --> Accessories
Step 2. Run Notepad or WordPad 

Step 3. Click “Open..” from File menu.
Step 4. Browse to Windows/System32/drivers/etc 

Step 5. In “files of type:” select all documents
Step 6. Open “hosts”
Step 7. Delete all line that has “gs.apple.com” or something like that 

Step 8. Hit Save
Step 9. Restore your device

[@Gustasn0w for Windows steps | Tech-Exclusive for Mac steps]

UPDATE (April 6, 2011)
Also try to check out this Tip from Karthik.

Screen-shot-2011-03-14-at-10.20.57-PM-2011-04-4-21-51.png

  • In TinyUmbrella, go to Advanced tab and make sure you uncheck “Set Hosts to Cydia on Exit” option.

  • As a double check, make sure you don’t have an entry in hosts file in your computer for gs.apple.com. If you do, comment it out and try the restore process again.


[UPDATE - April 11, 2011] - Someone posted and claimed that this error only happens to people who have tried Jailbreaking previously. Also checked another post here which stated:

"Well, another case of hurting the good, while trying to go after the bad. What the issue is apparently Apple put in a check point feature around version 4.2.1 that checks for users who are redirecting their connections to gs.appl.com. If the itunes process suspects this, your phone firmware management process stays in recovery mode. You get error 1013 which says you have a hardware error and list numerous hardware related things for you to check. So my iphone sat on my dresser for two months under the belief that I had a hard ware issue. Well the fact of the matter is that there was nothing wrong with my phone. Apparently there are users who jail brake their iphone to run other apps, and for those users, they have an entry in their hosts file that redirects gs.apple.com to a website that is set up to assists jail break users. all this not endorsed by apple. The checkpoint feature that apple put in to detect this uses a timer and waits for a response between your system and gs.apple.com. If the timer threashold elapses, an assumption is made that you are redirecting your gs.apple.com connection, and are a jail break user. Your phone gets put into recovery mode. Problem with this is that there are ligitimet users who have host files that are ligitemt and does not redirect their connections to gs.apple.com. In my case I use a 60,000 line hosts file to redirect adware, malware, and other vulnabilary type sites. The lenth of time for my PC to search thru this file exceeds the threashold period involved in the checkpoint process, and even though the gs.apple.com entry does not appear in my hosts file, an assumption was made that I was a redirection of gs.apple.com user, and my phone was put into recovery mode. to fix my problem I tempoaryily used the default hosts file of 



##
Host Database
#
localhost is used to configure the loopback interface
when the system is booting. Do not change this entry.
##
127.0.0.1 localhost
255.255.255.255 broadcasthost
I have no reason to prevent my system from talking to gs.apple.com. It just takes a little longer to do so. There are thousands of iphone users right now who have iphones locked into recovery mode, probably because they are on a slow internet connection and their threashold is being exceeded. These folks are innocent victims of of the pursuit of the jail break users. Apple needs to figure out another way to do this with out impacting loyal customers. Apple. shame on you. "
 

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